Purchase decisions are made due to out-of-home advertising approximately 2/3rd’s of the time. Outdoor advertising impacts buying decisions.
Out-of-Home is the #1 online driver and it encourages foot traffic to brick-and-mortar locations.
Outdoor advertising also promotes TV and radio traffic. 40% have viewed an advertised TV program and 23% have tuned into a promoted radio station.
OOH attracts pedestrian interaction, not just vehicular.
Sources – Arbitron & Nielson