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Out-of-Home Advertising Facts:
8 out of 10 viewers recall messages on billboard advertising. The more unique, the better!
Approximately 85% of all people notice out-of-home messages.
Out-of-Home advertising creates action! Billboard advertising is impactful and drives sales by going to the advertiser’s website, downloading an app or coupon, or taking a photo of the ad – interaction occurs.
Purchase decisions are made due to out-of-home advertisng approximately 2/3rd's of the time. Outdoor advertising impacts buying decisions.
Out-of-Home is the #1 online driver and it encourages foot traffic to brick-and-mortar locations.
Outdoor advertising also promotes TV and radio traffic. 40% have viewed an advertised TV program and 23% have tuned into a promoted radio station.
OOH attracts pedestrian interaction, not just vehicular.
Sources – Arbitron & Nielson